51% are male and 49% female. JRE debuted on Spotify on September 1, 2020, and became exclusive to the service in December. As per the latest survey, 57% U.S. consumers listen podcasts and 78% of them are familiar with this medium. As a result, a media firestorm has ensued around both the podcast and the Spotify streaming service (per The Guardian). Joe Rogan could easily be considered a podcasting icon in the industry. Apple also reported in June 2018 there were over billion downloads from Apple Podcasts. EnterpriseAppsToday is proud to be in a position to help you know better about enterprise apps and beyond. Well, now Im totally sure this poll was conducted in an intelligent and businesslike manner. Those that can be bothered seek out longer form, non partisan, intelligent analysis, and finish up with Joe Rogan or Unherd, or sub stack and so on. Fortunately as far as I can see the young are not uniformly woke but plenty delight in Jordan Peterson and intelligent non-standard non-MSM commentators. Referring to the lefts comfort with the personalities of the safe Democratic airwaves of MSNBC, she said, America isnt filled with Michael Steeles, Rachel Maddows or Nicolle Wallaces.. Or rather, hell just sound like a complicated, normal person. In early 2022, musicians such as Neil Young and Joni Mitchell removed their music from Spotify in protest of the statements and claims about the pandemic made by a recent Joe Rogan guest, which the artists in question as well as scientific and medical professionals deemed irresponsible and untrue. I feel neither right nor left when I listen to a conversation that goes deep and wants to find common sense. Its another for @BernieSanders campaign to produce a video bolstering the endorsement of someone known for promoting transphobia, homophobia, Islamophobia, racism and misogyny.. The experts of this industry predict that there will be more than 160 millions listners of the podcast by the year 2023. The Joe Rogan Experience brings in millions of listeners -- Rogan claims to reach nearly 190 million downloads . Podcast advertising statistics show an increase year-on-year in spending. Podcasts have been used by 10 million more Americans in just one year. Listening to podcasts in America is easy with Spotify or Pandora. 80% of podcast listeners listen to every episode. On Patreon, Chapo Trap House earns over $140k/month, True Crime Obsessed $54k, Last Podcast on the Left $55k, Cum Town $49k, and Tiny Meat Gang $52k. He just speaks his mind, is curious about the world around him, is an expert on just a couple of issues, and isnt always looking over his shoulder looking for kudos or worrying about the cool kids shunning him. This information will not be of any use if you dont know who listens to what types of podcasts. Sticking with the theme of comedy, the most popular podcast of 2021 was comedy podcast The Joe Rogan Experience. "The podcast is moving to Spotify," Rogan . Podcast listeners are more likely to follow brands via social media and have a smart speaker (such as the Amazon Echo or HomePod mini). According to an investigation by The Verge, before going exclusive, Rogan's guests could expect to gain around 4,000 Twitter followers in the week following the premiere of their episode from December 2019 to November 2020. It is favourite pass time of 79.8% of people while they are travelling. According to the findings, one in ten Americans consider themselves to be avid fans and further two in ten describe themselves as casual fans. Not a single one doesnt care or has never listened. No White House official has been dispatched to rebuff such talk in Rogans studio in Austin, Texas, but he did give time to CNNs on-air COVID-19 expert, Dr. Sanjay Gupta, for a discussion. Advertisers want to know how many people listen podcasts. Joe Rogan is the face of Onnit, a company that makes supplements, fitness equipment, and other items related to health and wellness. With an average episode duration of 2hrs 32min 56. Subscribers to premium streaming services are 94% more likely. Spotify, the platform that hosts JRE, recently received an open letter from healthcare professionals and doctors in the United States, urging the streaming service to make "a clear and public policy to moderate misinformation.". For all the talk of political polarisation between the red and blue camps, there are millions of Americans who dont conform to the political binary. His show is Spotify's most popular podcast. The reason that Rogans audience doesnt conform neatly to a right-left binary, is that Rogan himself is not so easily put into these categories. However, while Young and Mitchell leaving Spotify may not lead to the goal of Rogan's removal, Werde said, their decision is significant in that it raises questions over what steps streaming services may be expected to combat disinformation in the future. TV ain't what it used to be. The #1 listened-to podcast worldwide - Joe Rogan Experience - has a total length of 4,608 hours (excluding sponsored ad reads). Here's what they found. Barry is a lover of everything technology. In United States the approximate number of podcast viewers are around seventy eight point nine million people. 51% of respondents said podcast ads are more important than other media. Most podcast listeners say this experience includes hearing news, which they largely expect to be mostly accurate. To properly quantify how popular podcasts are, here are the key podcasts statistics and podcast facts. In 2019, the company introduced the Podcast Consumer Tracker, a quarterly study that provides the only comprehensive data on podcast listening by network in the world. These listeners were found to be the Edison Research Super Listeners 2021. Office Ladies. Once I settle into a guest, it's like listening to a good book. Podcast Statistics: Media groups such as Statistica and Triton Digital conduct annual media surveys done digitally a in order to understand listener behavior and track the growth of podcasts worldwide. A stats study found that 22% of Americans prefer comedy to podcasts. A standup comedian for over 20 years, Rogan's sixth hour long comedy special Joe Rogan: Strange Times premiered on Netflix in October 2018.Rogan's previous comedy specials include Joe Rogan: Triggered (2016) for Netflix, Joe Rogan: Rocky Mountain High (2014) for Comedy Central, Joe Rogan: Live from the Tabernacle (2012) released via his website, Talking Monkeys in Space (2009) on CD . JRE attracts an estimated 11 million viewers per episode with Rogan posting four to five episodes a week that can last up to three hours long. "The Joe Rogan Experience" was a controversial podcast even before it was given an exclusive contract from Spotify for $100 million, as Variety reports. It will be easier to create content that appeals to your audience if you understand who they are. They also pay more attention to digital ads on social networks. I love that his show will run between 2-3 hours. Exit; Apple; Store; Mac; iPad; iPhone; Watch; AirPods; . Its not like going on with neo-Nazis., Eli Yokley is a senior data reporter at Morning Consult covering politics and campaigns. These listeners respond better to the right type and frequency of advertising messages within their favorite podcasts. The Joe Rogan Experience is a podcast hosted by American comedian, presenter, and UFC color commentator Joe Rogan.It launched on December 24, 2009, on YouTube by Rogan and comedian Brian Redban, who was its sole co-host and producer until 2012 when Jamie Vernon was hired to co-produce. The top three podcasts, The Joe Rogan Experience, The Daily, and Crime Junkie, also ranked in 1-2-3 order in the Top 50 Podcasts of 2020. Ashley King. A report released by Spotify in February this year read: Moreover, in April, Spotify admitted that JRE had performed above expectations.. Monthly podcast listeners are at 104 million, a healthy jump of five points from 2019's 32% to 37% for 2020. Please logout and login again. Asked about the backlash, Gray said Sanders campaign may have been strategically wrong to produce a video promoting Rogans statement that hed vote for Sanders, given the perceptions it fueled. Dr. Phils Phil in the Blanks listeners were the least likely to listen to other podcasts and had the highest average age at 38 years old. In contrast, Young attracts nearly 6,027,000. The M Logo and MORNING CONSULT are registered trademarks of Morning Consult Holdings, Inc. In addition to this high rate of consumption, listeners of both shows averaged at least 2 True Crime podcasts within their responses. This is 2% more than in 2020. The number of podcast listeners has increased by 29.5% over the past three years. You need to understand the demographics of your listeners in order to produce a podcast that is successful. Click here to subscribe to our Weekly Insights email newsletter. Not all series are created for the same audience. And its really Rogans normalness that is his attraction. The survey was conducted by Precision Sample, a Macromill Group company, between January 5 and January 8, 2020 among respondents who indicated they had listened to podcasts in the last seven days. 82.4% of people listen to podcasts for more than 7 hours each week. Next, the UK has 6.3%, and people from the country Canada has 5.0%. Because of that, he sees an opening for Democrats to communicate with the 48 percent of Rogans avid fans who did not vote for Trump in 2020. More than one-fourth of Americans aged 55+ listen to podcasts. Its music lovers who listen to the music on it have many options for finding new content. The official podcast of comedian Joe Rogan. Edison Research is the leading podcast research company in the world and has conducted research on the medium for NPR, Wondery, PodcastOne, Slate, Spotify, Stitcher/Midroll, ESPN, WNYC Studios, and many more companies in the space. "[Spotify streaming] accounts for probably 10 or 12 percent of [Young and Mitchell's] actual income, possibly, maybe even a little more. Here are some podcasting statistics relating to listener demographics and habits. support@mediamonitors.com Apple Podcasts has more than 500,000 podcasts (active podcasts that have a new episode published within the last 90 days). The Edison Research Top 50 Podcasts of 2021 list is derived from data collected continuously from Q3 2020 Q2 2021, from surveying weekly podcast consumers ages 18 and older in the U.S. In 2020, podcast advertising will be worth at least 500 millions to advertisers in the US. Lets take the obvious first question I was expecting this article to answer at some point, but it never did: Wheres the dont have any view/havent heard of him group? Rogans show is a podcast, not a cable news programme, so it isnt counted but with an audience of around 11 million it would dominate the ratings. 46% of the avid fans are aged between 18 and 34, and a further 23% between 35 and 44. Former state Sen. Bakari Sellers (D-S.C.) said the kinds of questions Rogan poses on his show are almost like the comments section of a website, and arent all that different from the things on the mind of the average voter whom both parties and especially Democrats need to bring into the process. Americans 55 and over are listening to podcasts more often than ever. (914) 428-5971, Support: 1 slot globally. Please click here to submit your pitch. Podcasts are listened to by 13% of Americans on a laptop or desktop computer. I dont think so.. Even though podcast earnings are not publicly available, here's a ballpark of how much money popular podcasts make: The Joe Rogan Experience earns around $800,000 per episode and an additional $16,500 to $264,000 per month on YouTube. Listen to The Joe Rogan Experience on Spotify. According to current estimates, the U.S. listener base could grow from 75.9M to 100 Million by 2024. Rogan himself suggested that his podcast is so popular with the male demographic because he believes that they are seeking representation and a space for people, like him, who fear marginalisation as a result of progressive gender theory and the implementation of equal rights policies and laws. 62% of Dr. Phils audience is married compared to 47% of Dave Ramseys (Married respondents made up 42% of the survey population). Theyre also young. The revenue generated out of the advertisement of podcasts is predicted to go up more than one billion dollars in 2021. Podcasting will see an increase in ad revenue to 2 billion by the end of this year. Rogan's economic model of accumulating young male listeners, who make up a good chunk of his 11 million listeners per episode, is particularly powerful in today's fractured media environment. Newhouse School of Public Communications told Newsweek. We are done with it. This post contains the latest podcast statistics. 55.6% of respondents said they purchased an item after hearing it advertised on a podcast. It is used by 85.7% podcasters. According to our survey respondent demos, Joe's listenership is 71% male and evenly split between high school and post-secondary graduates. Apr 15. (Recode), In 2018, The Ringer earned more than $15 million from podcast advertisements (WSJ). Nearly a third of all shoplifting arrests in New York City last year involved just 327 people, the police said. But those ventures were not without controversy: Sanders drew criticism from liberal groups for later touting an endorsement from a host who had made derogatory comments about transgender and Black people on air and that was before video of him saying the N-word 24 times on his show was unearthed earlier this year. Podcast host-read ads account for 63.3%. Watch This Story - Donald Trump Seen Enjoying Himself At UFC 287 With Mike Tyson, Dana White, & Joe Rogan's Presence According to reports, Spotify is not currently making money from the podcast industry. Figuring out how the software works and creating content to shed more light on the value it offers users is his favorite pastime. We use cookies to ensure that we give you the best experience on our website. "If you had BTS or Taylor Swift pull off a Spotify you might see some different level of response," Bill Werde, director of the Bandier Program for Recording and Entertainment Industries at Syracuse University's S.I. By 2019, it had reached 420 million. If you want to know what JRE listeners are like then you should commission your own poll, not simply re-report the words of a bunch of politics hacks who clearly hate Rogan. Lets hope! Most advertisers (89.8%) use podcasts for branding marketing campaigns. Do Not Sell or Share My Personal Information. Check out Joe Rogan's reasons for hosting the podcast below: Many fans were upset by Rogan's exclusive deal with Spotify. . . Eli Yokley is a senior data reporter at Morning Consult covering politics and campaigns. Theyre just another left wing media outlet, as made clear in the byline of the writer: 11 million listeners cant be ignored. The Joe Rogan Experience . However, the company has boasted about the success of the Joe Rogan Experience on numerous occasions. Podcast continue their rapid growth rate. Politicians, especially Democrats, have largely eschewed appearances on Joe Rogans chart-topping Spotify podcast, where the elevation of bigoted rhetoric and COVID-19 denialism has thrust him into the center of Americas cultural and political fissures. Joe Rogan's position was further cemented in the industry when Spotify signed a reported $100 million-deal to bring his podcast exclusively to the platform. 43% used Spotify and 35% used Pandora to listen to podcasts at least once. What is the significance of that; slightly less than the percentage of European Americans? Throughout the COVID-19 pandemic, Rogan and his guests have taken many marginal positions on the severity of the virus, as well as the efficacy and necessity of vaccines. It is a part of the electorate that you can build from, that would appreciate you talking to them and that you have to treat with respect, he said, urging his party to engage with Rogan and find a balance between the nonsense and being able to educate.. (Edison Research, 2018), Commuting (78.5%), doing housework (65.4%), and free time (55.2%) were the most reported activities when people listen to podcasts. Other podcasting platforms ranked in order of popularity. To make the best decision for your podcast, you need to do extensive research. Left-brain thinking will destroy civilisation, Eli is a senior reporter at Morning Consult covering politics and campaigns.. Roughly 24% of listeners in both audiences listed themselves as divorced compared to 8% representation among total survey respondents. From Broadcast TV to Local Cable to Radio to Digital to Podcasts and Newspapers, Media Monitors delivers competitive intelligence in a fast and easy-to-use web platform. A podcast must have at least 5k podcast downloads per episode to be attractive to advertisers. It received massive success in the three months after the first episode on the platform. As for race, the majority of avid fans are white (64%), but thats a slightly lower proportion than among the non-fans (67%). The equivalent figures for the non-fans are 26% and 14%. Citing Barstool Sports, Dave Portnoys digital media company, as an example of a similar audience, he said, If the only thing theyre getting is cultural commentary from the right, is it a surprise theyre turning toward the right? What are you waiting for? This isnt rocket science. It claims without evidence that Democrat politicians have largely eschewed going on, which means, they chose not to. The average number of podcasts consumed in the last week among weekly podcast listeners has stayed at, More than half (53%) of monthly Spotify users aged 12-24 report being monthly podcast listeners, up 32% last year. But despite these controversies or perhaps because of them the Ultimate Fighting Championship commentator has amassed an enormous and loyal audience for his show, The Joe Rogan Experience. New Morning Consult research of self-described avid Rogan fans reveals a following that leans Republican, though many say the cohort could also be receptive to a Democratic message. In 2020, 18% enjoy the music on podcasts each week. The years of wearing a corset are over, and everyone is no longer forced to follow a strict narrative. That means that podcast audiences have become much more diverse. Despite facing much-publicized criticism and grappling with several censorship-related controversies, the Spotify-exclusive Joe Rogan Experience remained the most popular podcast in the U.S.. Joe Rogan recently faced widespread criticism for allegedly spreading misinformation regarding COVID-19 on his podcast, The Joe Rogan Experience. Joe Rogan gets 11M views on his podcast each episode. RANKINGS. Nevertheless, news that the show could now only be heard via Spotify attracted millions of new users to the service, and in the company's words, the podcast "performed above expectations" (via Newsweek). However, there are some trends that podcast hosts tend to follow. 19% of people discover podcasts via YouTube the most. You can learn more about your listeners online to help you create a better podcasting experience. Its very refreshing and thats why he has such a huge audience. Fifty two point six listeners found new Podcasts searching in a directory of podcast such as Apple Podcasts. 32% of Americans report having listened to a podcast within the past month. Podcast creators must understand how their content is used across a variety of platforms and situations. lol. The podcast featuring comedian Joe Rogan held the top spot on Apple Podcasts and Spotify for much of the year. You can use podcast listener behavior to help you improve your content and increase audience engagement. Leans right is just early appetizer. 32% of people aged 18 and over who have ridden in cars in the past month listen to podcasts. According to Spotify, Rogan has "stimulated new user additions, activated first-time podcast listeners, and [has] driven favorable engagement trends, including vodcast consumption." Rogan's $100 million contract, it seems, was money well spent. RT @Pro__Trading: Tucker gets 3-4M viewers a night, which is number one. The survey was offered to a proprietary panel of active respondents, available on both mobile (iOS and Android) and desktop (macOS & Windows) platforms. In a conversation with comedian Dave Smith, Joe Rogan said: Be the first one to comment on this story. According to the US podcast listeners, 48% are aged 12-34 years, 32% 35-54 years, and 20% over 55 years. Podcasts with over 37k episodes are profitable. The majority of ads 62.5.5 can be sold quarterly or annually. Podcast listeners typically tune in to eight different shows each week. Moreover, data from Google Trends showed that searches for Joe Rogan's name increased regularly in 2020. Yes, politicians and pundits want to push us into separate voting blocks that they can address and manoeuvre over. In this, she sees a challenge for the left: Many on that side of the aisle know theres a right position that theyre eager to take even without understanding why it is, leaving them ill-prepared for deep discussions. Jeb Bushs 2016 presidential campaign, said the group is the very demographic Democrats need to be worried about, noting concerns about maintaining the level of support President Joe Biden received in 2020 with white men with heterodox political views and stopping attrition from voters of color, especially Hispanics. The number of podcast listeners is expected increase steadily through 2022. 51% of Americans reported having listened to a podcast at least once in their lives. Its another for @BernieSanders campaign to produce a video bolstering the endorsement of someone known for promoting transphobia, homophobia, Islamophobia, racism and misogyny.. Collectively, they were arrested and rearrested more than 6,000 times. It is very surprising that there are unique individual podcasts just not thousands but more than one million of them. Podcasts are most popular on smartphones, which is why there are more than 100 million iPhones. The highest earning podcast - The Joe Rogan Experience - generates 30 million dollars annually. For any regular listener of the Joe Rogan Experience, you might remember James Fox from his previous appearance on the show. I simply cannot support socialism in any form. The last official count had confirmed over 750,000 podcasts on Apple Podcasts. Tim Miller, who ran communications for former Florida Gov. According to Nielson, 52% of podcast listeners use iOS, 43% are on Android. Depending upon the subject (drugs, police brutality) he might be a liberal, but while speaking of cancel culture or porn hell sound like a conservative. The Top 50 Most Listened to Podcasts in the U.S. Q2 2021, https://www.edisonresearch.com/wp-content/uploads/2021/08/PCT.png, http://www.edisonresearch.com/wp-content/uploads/2014/06/edison-logo-300x137.jpg, The Latino Podcast Listener Report 2021 en espaol. Many Joe Rogan listeners are vaccinated; Im sure many believe in trans rights, he said. The runners-up, Tucker Carlson Tonight and Hannity, were close behind. Fifty seven percent of his audience reports earning over $50k per year, with 19% making over $100k. Followers expressed concerns about the switch to the platform, ranging from mid-show advertisements to video podcasts that do not support television coverage. 81% of respondents say that ads are more important than radio commercials, TV ads, billboards, or television ads. On December 4, 2020, Fox appeared on the podcast to talk about his . Podcasts are consumed on average 11.2 hours per week. Barstool Sports made $15 million from 25 podcasts in 2018 (Digiday), SoundCloud (15.2%), Anchor (10%), Libsyn (8.5%), PodOMatic (6.8%), Podbean (5%) are the most popular, Anchor (14.7%), SoundCloud (12.5%), Libsyn (9.5%), Podbean (7.2%), Spreaker (3.2%), Buzzsprout (2.9%) are the most popular hosting platforms for new podcasts. 6. According to JRE Library, a website that chronicles guest appearances on Rogans podcast, politicians have been the featured interview on just 11 of his nearly 1,800 episodes, including three appearances by former Democratic Rep. Tulsi Gabbard of Hawaii, two by Republican Rep. Dan Crenshaw of Texas and one each by Sanders and Democratic presidential candidate Andrew Yang ahead of the 2020 presidential primary. The sheer number of people who listen to Joe Rogan's podcast reveals why a growing list of musicians find it urgent to balance out the content on the show with what's generally accepted by the scientific and medical mainstream (via Rolling Stone). Key Stats from The Podcast Trends Report 2019 82.4% of people listen to podcasts for more than 7 hours each week. In 2010, it was 43 million dollars. Around 66% Consumers in the present, opt for Podcast as compared to TV. More than 66% of those surveyed have a bachelors degree or greater and their household income on an average is of seventy five thousand dollars annually. About. 33.2% of respondents have listened to a podcast on a smart speaker. In response, Spotify opted to add content advisories for all podcasts on the platform that mention COVID-19. Home (82%), in the car/truck (58%), and walking around/on foot (41%) were reported as the most popular podcast listening areas. Answer (1 of 7): My 16 year old son turned me on to Joe Rogan's podcast 2 years ago, and it's become one of my favorites. Joe Rogan could easily be considered a podcasting icon in the industry. The results are then coded and analyzed to ascertain the genre, network, and sales representation for each podcast.

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